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how to create an impact proposition

How to create an impact proposition

Do you ever feel like you are trying to be too many things to too many people? Are you tearing your hair out chasing different types of opportunities, applying for grants that are not a great fit or ‘flexing’ what you say you do, just to get customers? If so, your lack of focus is likely…

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make it easy for your customers to buy

Make it easy for your customer to buy

Imagine what it would be like if it was really easy for your customers to buy your service? You would get more customers, generate a greater profit and, of course, make a bigger impact. That would feel good! The first step to achieve this is to package your services. Why packages make it easier for…

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Ideal customer

Who is your ideal customer? And why it’s important to get to know them

Do you know who your ideal customer is? I do! My ideal customer is Michelle. She is 27, an actress and wants to run acting workshops to help teenagers build their self-esteem and confidence. She also thinks she can use these workshops to help teenagers explore specific ‘difficult to discuss’ issues in a safe environment.…

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How to help your customers find you

Do you struggle to find customers? Is it difficult to find the people you are sure need your product or service? Have you already made contact but had no response? It may be time to stop looking for new customers and start helping them find you. Build your profile One way to help customers find…

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Marketing objectives

How to set SMART marketing objectives (and why to set some that aren’t)

Before you write a marketing plan you need to be clear on what it is you are trying to achieve. You need to set some marketing objectives. Your key objective is likely to be to get more customers but you may want to set a number of other objectives to help you achieve this. I normally…

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